One of the most common issues we find with new clients is a lack of alignment and proper documentation for how the company communicates with its audiences. In our experience, a whole host of business challenges stem from this lack of communications strategy.
If you can ask your team to deliver an elevator pitch about your company and get different answers from each of them, you need a better communications strategy.
If one of your challenges is, "Our customers think we do X but we really do Y," you need a better communications strategy.
If you find it difficult to sum up what your business does in a simple, understandable way, you need a better communications strategy.
If you have many different customer types, but your messaging and delivery is the same for all of them, you need a better communications strategy.
If you don't have a communications strategy written down...well, you should probably do that.
To help businesses get started with creating their own communications strategy our CEO and co-founder, Nick Dank, has written "The Communications Strategy Toolkit: 9 Things Your Business Needs to Communicate with Target Audiences." This eBook will show you the top things your communications strategy should include, plus tips and brainstorming ideas for how to get started.
The Communications Strategy Toolkit is free to download, just check out the link below.