Background

Vault Health delivers workforce compliance and screening solutions for industries where trust, safety, and reliability are non-negotiable. We partnered with Vault as lead designer to guide a strategic brand repositioning as the company transitioned from consumer health services to supporting high-stakes sectors including aviation, energy, utilities, education, and government.

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Reposition Vault as a clear, high-impact brand that communicates trust, credibility, and the critical importance of workforce screening in high-risk environments.

As Vault expanded into workforce compliance, its existing brand no longer reflected the seriousness or scale of its work. The company was entering environments where decisions carry real consequences.

The goal was not novelty, but alignment. Vault needed to move from a consumer-oriented health brand to a trusted partner operating across safety-critical industries. Working closely with Vault’s executive team, we established a foundation that could support this shift while remaining flexible enough to grow.