Making high-integrity software easier to understand
- Client
- Adacore
- Industry
- Enterprise Software
- Capabilities
- Brand Strategy
- Messaging
- Web Design
Project Brief
AdaCore’s existing website no longer reflected the breadth of its platform or the evolution of its brand. The structure made it difficult for users to understand the relationship between products, services, and supported programming languages — and maintaining the site internally had become increasingly challenging.
The redesign provided an opportunity to refine how AdaCore tells its story. We developed a clearer narrative framework around their solutions, aligning the experience with their brand evolution and reinforcing the messaging behind the tagline “Build Software That Matters.”
The new structure was crafted to support a diverse audience that includes highly technical engineers as well as non-technical decision makers, making it easier for users at every level of familiarity to navigate the platform and quickly find relevant information.
We partnered with AdaCore to rethink the website from a UX-first perspective, using information architecture and content strategy as the foundation for the redesign.
Visually, the new design blends industry-specific imagery across avionics, automotive, rail, defense, security, space, and medical with references to the programming languages and engineering workflows their audience depends on.
The result is a cleaner, more structured experience that reflects AdaCore’s commitment to precision, clarity, and high-quality code.
